Our objective is to increase the value of our clients' most valuable assets: their brands.
Your Brand Matters
We think that establishing strong brands gives our clients the strongest competitive advantage over their competition. That is why Lyttix's mission is to 'Make Brands Matter.' It is central to all we do for our clients and informs every decision we make. When does a brand's value become apparent? When it anticipates the demands of its customers and/or has cultural significance.
Finding the optimum area for a brand to achieve its goals through a 'discovery' process that includes Competitive Analysis, Audience Mapping, Brand and Company Exploration, and Social Trends Tracking.
As the brands' custodians, we assume responsibility for the growth and management of the brand, including its name, purpose, positioning, narrative, architecture, tone of voice, values, personality, and behaviors, as well as the customer value proposition.
Finally, and maybe most crucially, we make sure that our clients' brands come to life in the marketplace, not just on a presentation slide. As a result, we also possess extensive knowledge in the following areas: Go-to-Market Strategy, Choice Architecture, Communications Strategy, Channel Planning, Consumer Journey Mapping, and Brand Tracking/Measurement.